It essentially links your brand and what you offer to other popular offerings that show there’s a need for it. This is where the validation pitch can help. If your business or idea is new and innovative, it can be difficult to pitch its value if people don’t know they need it yet. How you’re different: Prove why you’re better than the competition.Įlevator Pitch Examples 1.The value you offer: Include a strong value proposition.Who you do it for: Identify your target customer.What you do: Explain what your company does/ your company’s mission.Who you are: Provide a brief introduction of who you are and what your role is.Your elevator pitch should include these essential elements. So what are the ingredients of a good, fulfilling elevator pitch? How to Write an Elevator Pitch That’s how quick you need to be.Īny longer than 60 seconds, you might see the recipient’s eyes start to glaze over. Think of when you’re riding an elevator when the prospect gets in the elevator, you have until they get to their floor to deliver value and get them wanting to know more. Most experts in the field agree that your elevator pitch should fall right around 30 seconds long. Your elevator pitch needs to be short and snappy. The one part of the traditional elevator pitch that still stands today is the timing. Keep the conversation going Schedule your next sales meeting without the back-and-forth Try Yesware Free How Long Should an Elevator Pitch Be? Once you’ve got it, you can wheel it out during sales prospecting conversations, at networking events, or anywhere that you might come across a business opportunity (who knows, you might even get to wheel it out in an elevator). Today, the elevator pitch has evolved into a short summary and breakdown of what you do (whether that’s you or your business), the people you help, and what you help them do. Their spiel had to be quick enough to fit into an elevator ride, and it had to be compelling enough to get the executive’s attention in a matter of seconds. It originates from Hollywood back in the day, when a screenwriter would try to catch an executive in an elevator ride and pitch them the “next big blockbuster.” The elevator pitch has long been a part of business. Let’s look at some highly effective elevator pitch examples plus tips and techniques for creating your own. In business, it’s your ability to capture your audience’s attention and get them interested in your offering (in a short period of time) that will dramatically impact your results over the course of your sales career.īut what exactly makes up a perfect elevator pitch? Your elevator pitch should combine elements of personalization, persuasion, and structure. In the fast-paced landscape we live in today, having a strong elevator pitch is absolutely essential.
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